Ford’s Bronco R and the Baja 1000

Ford Bronco R

Hinting at upcoming Bronco production model, Ford’s Bronco R race prototype debuts in the desert to celebrate the 50th anniversary of Rod Hall’s historic Baja 1000 win, an overall victory in a 4×4 that’s never been duplicated in 50 years.

As a test, the Bronco R will head back to the Baja Peninsula later this month to take on the near 1,000-mile grueling off-road course and challenge the production Bronco’s powertrain and architecture. Furthering the celebration, Rod’s granddaughter Shelby Hall will drive the Bronco R for one of the segments of the iconic race.

And as a tease, the Bronco R – developed by Ford Performance in collaboration with builder Geiser Bros Design and Development and Baja 1000 Trophy Truck champion Cameron Steele – drops heritage-inspired design and proportion hints of what enthusiasts can expect to see when the future Bronco makes its world premiere next spring.